“New Mexico Cocktails & Culture is a great way to discover culinary treasures, rich music, art and cultural heritage. We look forward to returning!” ~Jill and Dale DeGroff
“AMAZING! Natalie Bovis produced a fantastic Festival that celebrates the art of the Mixologist, creative cocktails and world class hospitality…I can’t wait to see what is in store this year!” ~Tony Abou Ganim
(Over 21 years old only, ID required, no children)
Bartending is making drinks.
Hospitality is taking care of people.
Mixology is the art and craft of the cocktail.
New Mexico is the Land of Enchantment, filled with culture and incredible chefs.
The NM Cocktails & Culture Culinary Festival combines it all into a 3-day extravaganza of incredible food, world-renowned mixology teachers and liquor brands, and some of the most popular sampling parties in the state!
*Please NOTE: We reserve the right to refuse service. Intoxicated persons will be escorted out of events.
Is “mixology” different than “bartending?” The hospitable profession of bartending has deep roots in American history. In the Wild West, the bartender often held social importance equivalent to the mayor as the keeper of the saloon – second only to the church as the heartbeat of socializing, with the bars being just a bit more lively! Famous bartenders from the 1800s, and many of their concoctions, are still revered today. When Prohibition was enforced between 1920 – 33, some of America’s most important bartenders moved to Europe, enlightening cocktailians abroad by elevating lounges such as the American Bar at the Savoy Hotel in London, as only one example. Meanwhile, in the mid 20th century, American cocktail culture was all but lost to bad booze and ‘drinking for intoxication’ rather than sipping a well-crafted drink for the pleasure of the palate. Over the last couple of decades, cocktail culture reestablished itself as an elevated piece of the culinary universe, and the study of spirits and early recipes has swept the globe. Come, steep yourself in cocktail culture!