Originally hailing from the UK, Mattias began his career in the spirits industry as a bartender in England while studying psychology at the University of Chester. There, he focused on the Psychology of the Hospitality Industry and still continues research into stress and the wellbeing of front line hospitality workers.
After several years of running the beverage program for Chefs Club by Food & Wine Aspen, skiing the slopes and organizing cocktail competitions in the Rocky Mountains, Horseman descended from the snowy peaks to join the Hendrick’s team in October 2016. When not concocting specialized tipples, one can find Mattias and his four-wheeled partner Mila, a lovely and always pristine ’94 Miata, zooming around the racetrack or the busy streets of Chicago.
Mattias oversees the Central region of the U.S., covering everywhere from Montana to Texas, to Minnesota and Ohio. Mattias manages trade, consumer, and media integrations and is Hendrick’s lead mixologist.
He will be leading the Hendrick’s Academy during NM Cocktails & Culture Festival.
About Hendrick’s Gin
HENDRICK’S is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of eleven botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick’s was first introduced to America nearly 15 years ago, it has gained widespread acclaim and received numerous awards, including a Double Gold medal in the 2014 Fifty Best Gin Awards; ‘Gin of the Year’ at the Food and Wine Magazine Awards and voted ‘World’s Best Gin’ by the Wall Street Journal. Hendrick’s Gin has an ABV of 44% and an SRP of $34.99. Please enjoy the unusual responsibly. For further information, visit www.hendricksgin.com.