Mission Statement

This multi-day celebration of the culinary bonanza and dazzling culture provides unparalleled spirited social excitement in the Land of Enchantment including live entertainment, cocktail and food tastings, world class seminar opportunities for home entertainers and hospitality professionals.

  • Educate. The Cocktails & Culture Festival brings internationally-known Mixology celebrities to Santa Fe. Seminars engage and teach on a world-class level only found outside of the state until now
  • Evolve. Restaurants and bars can develop their menus and train their bartenders. The festival connects liquor brands with hospitality professionals and cocktail enthusiasts on a one-to-one level, sharing their products and stories while creating new business opportunities. Santa Fe and ABQ Cocktail Weeks celebrate and award local bars.
  • Entertain. Mixology is fun! Tastings, parties, the Chef & Shaker Challenge, film, music and art are featured throughout the festival.
  • Philanthropy. Cocktails & Culture Festival raises money for the Helen David Relief Fund which supports bartenders with breast cancer; Cooking With Kids; and Children’s Cancer Fund of New Mexico

Why Be Part of New Mexico Cocktails & Culture?

›Liquor industry leaders come from around the U.S. to teach FULL seminars. Attendees are 55% consumers and 45 % trade. (Out of state attendance went up 145% from 2015)

Foster BRAND LOYALTY by supporting and educating emerging markets. San Antonio, Phoenix and Charleston are examples of successful integration of cocktail festivals in growing communities.

›Cocktails & Culture Festival ELEVATES skill and passion, thereby creating new business opportunities for liquor companies, local bars, restaurants and culinary tourism.

›Santa Fe boasts famous chefs, 3 cooking schools, 400+ hundred restaurants, 58 hotels (many with bars) and 40+ stand-alone bars consistently landing on NATIONAL TOP TEN guides for dining, tourism and culture. The Cocktails & Culture Festival is already becoming a MUST DO for locals and visitors.

›We GIVE BACK. In 2015, Cocktails & Culture raised $1500 for Helen David Relief Fund, helping bartenders with breast cancer. In 2016, the festival raised $2000 for HDRF, and over $1000 for Cooking With Kids, nourishing children in underserved schools and neighborhoods. This year’s Margarita Trail party will partially benefit Children’s Cancer Fund of New Mexico.